A 20-Point Pre-Launch QA: The Checklist That Saves Ad Accounts
Most wasted ad spend is not bad strategy — it is unchecked details. The pre-launch QA we run on every campaign, and the five checks that catch 80% of the damage.
From the Lab
Most wasted ad spend is not bad strategy — it is unchecked details. The pre-launch QA we run on every campaign, and the five checks that catch 80% of the damage.
The most expensive habit in Meta Ads is the edit button. Here is what actually happens inside the learning phase, and the 3-day rule we enforce on every student launch.