Cohort 02 (Analytics & Measurement) and Cohort 03 (Email Marketing & Automation) are being built now. We're not selling seats we can't date. What we can do is tell you first — and hold founding-member access for the people who raise their hand early.
Meta, Google, tracking, the money math, and an AI workflow layered on every task. Students launch and optimise real campaigns on their own ad accounts.
GA4, GTM, server-side tracking, conversion APIs and attribution — built the way an agency actually builds it, on a live property, not in a slide deck.
Lifecycle sequences, deliverability, segmentation and automation workflows. Currently being scoped — the syllabus below is a draft, and waitlist replies will change it.
Most marketers can run an ad. Far fewer can prove it worked. Attribution is the skill that separates the person who reports on spend from the person who gets trusted with it.
This cohort is the plumbing: what fires, where it goes, and why the number in Ads Manager doesn't match the number in your bank account.
Waitlist members get first access and founding-member terms when enrolment opens.
Paid media rents attention. Email owns it. This cohort is about the asset you keep when the ad account gets suspended — and the automation that runs it without you.
Honest position: this one is still being scoped. The module map on the right is a draft. If you join the waitlist and tell us what you'd need in it, that changes what we build.
This is not a booking and it costs nothing. It's a list of people who get the dates, the syllabus and first access before anyone else sees them.
No. The waitlist is free and there's no card involved. A paid assessment applies only to cohorts that are actually open for enrolment — never to the waitlist.
We don't publish a date until we can hit it. Cohort 01 is enrolling now; Cohort 02 dates go out once it finishes and we have real student outcomes to publish. Cohort 03 follows Cohort 02.
Not required. But Cohort 02 assumes you've touched an ad account — if you've never run a campaign, measuring one won't make sense yet. Cohort 01 is the right starting point.
First access the moment a cohort opens, the full syllabus before it's public, and founding-member terms reserved for people who raised their hand early. You see the details before anyone else.
For Cohort 03, yes — it's still in scoping and the "what would you need this to fix" answer goes straight into the planning doc. For Cohort 02 the spine is fixed; the emphasis isn't.
No. It's used for cohort announcements from Performance Lab and nothing else. Reply STOP once and you're off the list.
