[ About Performance Lab ]
We don't teach performance marketing. We make you employable in it.
Performance Lab is a live cohort school in Kerala for people who want to run paid media for a living — Meta Ads, Google Ads, tracking, measurement and AI workflows, learned inside real ad accounts with real money on the line.
Who is in the room
Taught by people who spent the money, not by people who read about it.
Our instructors built their careers inside brands and platforms where paid media budgets are audited, not admired. They teach from live accounts — their own campaigns, their own mistakes, their own numbers.
trade marketing
e-commerce
growth & CAC
technology
& research
Companies where members of the Performance Lab faculty have worked. All company names and marks are the property of their respective owners. Their inclusion here indicates prior employment history only — not sponsorship, partnership or endorsement of Performance Lab.
The method
A strong foundation, then supervised reps until it's second nature.
Most people who "know" performance marketing have never had a senior practitioner look at their account and tell them what's wrong with it. That single loop is the entire product.
Your account, reviewed by name
Every student gets individual attention on their own campaigns — structure, tracking, creative, bidding. We open your ads manager and go through it line by line. That is only possible because the cohort is capped at 10–15 people.
Weekly work, marked
Every week ends with an artefact: verified tracking, a unit-economics sheet, six ad variants, a live campaign, a Looker Studio dashboard. If you don't submit, we know. If it's weak, we tell you before the next session compounds the mistake.
You defend your numbers
The cohort ends with each student presenting their campaign — the brief, the structure, the optimisation decisions, the results against breakeven, and what they'd do with the next ₹50,000. We pressure-test every claim. This is how we verify you actually learned it, and how you prove it to an employer.
Help when you're actually stuck
Real problems don't wait for Saturday. Students get access to a premium WhatsApp group where instructors answer questions between sessions — a rejected ad, a pixel that won't fire, a client asking a question you can't yet answer. Access continues after the cohort ends.
Read this before you apply
This is not a course you finish. It's a cohort you survive.
We would rather lose your ₹9,999 than have you sit through four weekends you weren't built for. Do not apply if any of the following is true.
- [ 01 ] You want a certificate for LinkedIn. There is a certificate. It is the least valuable thing you leave with. If it's the reason you're paying, this cohort is not for you.
- [ 02 ] You want to watch, not build. Sessions are live and your accounts are open on screen. There is no passive seat at the back.
- [ 03 ] You can't give 3–4 hours of homework a week. Eight sessions of four hours each, plus weekly assignments, for four consecutive weekends. It's work. We say so upfront.
- [ 04 ] You're looking for a shortcut to income. We teach a craft that pays well because it's hard and measurable. Anyone promising you more than that is selling something else.
[ If none of that scared you off, you're the person we built this for. ]
The cohort, in plain numbers
What you're actually signing up for.
- Format
- Live online — Saturday & Sunday, 4 hours each
- Duration
- 4 weekends · 8 sessions · 32 contact hours
- Cohort size
- 10–15 students, so every account gets reviewed
- Platforms covered
- Meta Ads, Google Search, Performance Max, GA4, Pixel + CAPI
- AI layer
- Research, ad copy, search-term mining and reporting workflows
- Practice spend
- ₹2,000–₹3,000 recommended · a no-spend track exists
- Admission
- ₹99 assessment, then a screening call. Not everyone gets in.
- Course fee
- ₹9,999 — founding cohort price
Next step
Seats are decided by an assessment, not a payment button.
Take the 15-minute admission assessment. We review every submission within 24–48 hours and shortlisted applicants get a call. If you're not a fit, we'll tell you — and tell you why.
Take the assessment — ₹99₹99 assessment fee · Course fee ₹9,999 only if admitted